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Marketing marketing and the growth challenge: Your Marketing Week
As 2024 gets up and running, I outline some of the key challenges marketers are facing, offering my view on what they mean for you and the industry. From the need to bolster marketing’s influence to the hunt for sustainable growth, it’s going to be a busy year. Here is my take.
The challenge of influence
The challenge of influenceFor many, this will be the end of the first week back after the festive season. And with that, reflection on the tasks for the year that lies ahead. Like every year for seemingly forever, 2024 presents challenges.
Many of you will be bruised by your experiences of 2023. Lots of companies in many different categories were forced to react in dramatic ways to a high-cost, low-growth economic environment.
