How to create the right conditions for ecommerce in B2B
Simon McEvoyEcommerce is growing rapidly in B2B as well as B2C brands but is still not the norm, so what’s the right model for customers as well as colleagues in sales and across the business?
Four ways marketers can attain influence
Simon McEvoyThe best B2B marketers are clear about customer needs, measure their impact effectively and, most importantly, are able to support and influence colleagues to deliver commercial results, according to new research by business agency Omobono.