How Cadbury went on the hunt to grow Creme Egg sales
Charlotte RogersBuilding on the success of the Creme Egg Hunting Season, Cadbury decided to up the ante in 2019 by joining forces with the likes of Unilever and LVMH in a bid to drive sales.
Marketing Week Masters Awards 2019
How KFC used social media to turn ‘haters’ of its fries into fans
Marketing Week ReportersOn a budget of just £230,000, KFC used social media, as well as print and outdoor, to get people trying its new fries and shift perceptions of the fast food brand.
How Virgin Holidays used AI-powered data insight to boost awareness
Matt BarkerWith the help of agency ForwardPMX, the holiday company successfully found a distinctive, trusted voice in a crowded sector.
How The Ticker improved the odds for gambling brands’ mobile success
Ellen HammettFrom boosting display ad conversions by 1,200% to increasing viewability to more than 90%, The Ticker has significantly improved campaign performance for a number of online betting brands.
How insurer AIG won hearts and minds with a ‘budget of zero’
Charlotte RogersAIG went viral on a shoestring with an emotional story that challenged consumer mistrust of the insurance sector.
How Glenfiddich went into battle to win the whisky wars
Matt BarkerA famous old name turned its fortunes around and repositioned itself as the leading whisky brand thanks to clever targeting and content creation.
How Pets at Home grew its VIP Club by 1.5 million members
Molly FlemingPets at Home grew its VIP Club by 1.5 million members over one year, driving engagement and empathy along the way.
‘Hello London’: How TfL got customer satisfaction back on track
Charlotte RogersTransport for London invested £6m in a programme to resolve the disconnect between bus driver behaviour and customer expectations, creating £13.3m in additional yearly revenue in the process.
‘Better than Vegas’: How Sainsbury’s used a Christmas-themed trolley tunnel to boost sales
Ellen HammettIt started with an unsuspecting trolley tunnel in Bude and ended with a 276% increase in social share of voice and a marriage proposal that went global.
How EDF’s energy health check campaign helped boost brand affinity
Sarah VizardEDF Energy boosted engagement in a commoditised sector by making meter readings, which are usually a functional interaction, more personalised and interactive.
How Greggs united a divided foodie nation
Matt BarkerBlending a clever launch strategy with a healthy dose of hype, Greggs took plant-power mainstream in 2019 with the launch of its vegan sausage roll.
How New Zealand put itself on the map
Molly FlemingTourism New Zealand managed to shift the world’s perceptions of the country with just a small budget and sense of humour.
How The Guardian used planning, purpose and products to revive revenue
Matt Barker‘Marketing for a sustainable future for The Guardian’ was a three-year plan to turn around the troubled, though still much-loved, national newspaper.
How one brand used AI to reinvent the Tour de France
Charlotte RogersB2B data tech specialist NTT used the power of machine learning to reinvent the Tour de France for a new audience.
How Toyota AYGO found its personality and a younger audience
Ellen HammettForgoing the traditional hero spot in favour of a hyper-personalised approach not only helped Toyota significantly increase purchase consideration, but also deliver record sales in a declining minicar segment.