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‘It’s bigger than a campaign’: Boots’ CMO on the strategy behind this year’s Christmas ad
Building on the notable success of its summer advertising push, this year’s Christmas sees Boots launch its biggest campaign in more than four years, driven by extensive research, first party data and media-firsts.
Boots is hoping to reintroduce consumers to the brand and put the retailer front and centre as a primary destination for gifts this Christmas.
Following the effective cancellation of last year’s Christmas, Boots’ festive campaign this year highlights consumers’ growing enthusiasm to reconnect with their families and rediscover their love of giving gifts.
