Market research on a shoestring: How to get big insights from small budgets
Morag Cuddeford-JonesMarketers are forever being asked to achieve more with less so how can brands cut the budget without cutting corners when it comes to research?
Two entrepreneurs’ advice for businesses employing single parents
Morag Cuddeford-JonesThe founders of a marketing agency and a holiday business share their advice for improving working conditions for single parents.
Why brands are failing to meet the needs of single parents
Morag Cuddeford-JonesDespite there being nearly three million lone-parent families in the UK, many employers and brands are still failing to meet the needs of this group.
Buying into the philosophy of agile marketing
Morag Cuddeford-Jones‘Agile’ means different things to different people but at its heart is a responsive approach all businesses can use, as Marketing Week’s roundtable in association with Workfront revealed.
Why perfecting corporate culture is the first step to nailing real-time marketing
Morag Cuddeford-JonesWhile timing is everything when targeting customers in the purchasing journey, getting the corporate culture right is the first thing brands should do.
How Fujitsu is using market research to drive B2B content
Morag Cuddeford-JonesContent plays a critical role for technology brand Fujitsu so its market research efforts focus on developing thought leadership ideas.
How to move B2B market research beyond face-to-face conversations
Morag Cuddeford-JonesThe way businesses operate may be evolving as digital processes continue to take hold but what does this mean for B2B market research? Face-to-face conversations are still important but social media, gamification and data analysis are leading to deeper customer relationships.
How credit card provider MBNA is integrating social data to build custom audiences
Morag Cuddeford-JonesNic Travis, vice-president and head of digital marketing at credit card firm MBNA, says the key to keeping on top of data is to make sure systems are ‘deeply integrated’ and to work with specialist businesses rather than big agencies.
Why social data will dominate online ad targeting
Morag Cuddeford-JonesSocial data is becoming a key part of online marketing campaigns, with Facebook data so pervasive that it can’t be ignored, but how do marketers deal with the fact that most social networks operate as walled gardens?
How to use email to its full potential
Morag Cuddeford-JonesA panel of attendees at a Marketing Week roundtable event sponsored by Return Path discussed how marketers can help the email channel achieve its full potential.
Marketers’ customer experience priorities for 2016
Morag Cuddeford-JonesUnderstand lifetime value by meeting consumers at the moments that most influence their decisions.
The IoT needs to offer consumers real solutions not gimmicks
Morag Cuddeford-JonesAt the Consumer Electronics Show in Las Vegas last month, futurists and tech enthusiasts were debating the bleeding edge of consumer technology, with the internet of things (IoT) taking centre stage.
Three challenges in creating a seamless customer journey
Morag Cuddeford-JonesMarketing Week and marketing cloud provider Salesforce brought together experienced professionals in marketing and data to uncover the biggest issues in customer experience and how to attack them.
How to source the right skill set for a modern marketing team
Morag Cuddeford-JonesOur panel of senior marketers give their advice on how to source the right mix of ‘left brain’ and ‘right brain’ skills for a modern marketing team.
Can brands make an impact on social without paying?
Morag Cuddeford-JonesBrands’ use of social media has evolved from clumsy attempts to engage customers to slick content marketing, but as social networks push their advertising products brands must decide whether they need to invest to grow their reach.