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‘Discipline in the kitchen, magic on the plate’: How KP Snacks’ marketing transformation has enabled growth
Streamlined processes, the principles of Ehrenberg-Bass, and creating an ‘engaged marketing community’ are all helping the privately-owned snack company drive growth, says marketing boss Kevin McNair.
KP Snacks’ marketing director Kevin McNair classes the FMCG company as one that “punches above its weight”, a result of its three-year journey to put marketing back at the heart of its business.
