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Plusnet’s chief on challenging the ‘status quo’ in a dual CEO/CMO role
A unique role that encompasses leadership responsibilities as well as heading up the marketing function may seem like a lot of work, but as marketing looks to grow its influence within the business, it could be the future.
The modern face of marketing is shifting as marketers are expected to take on more responsibility for aspects of the business that might not have concerned them a decade ago.
Even with that in mind, however, it is still rare to see the top marketer at a business also taking on the responsibility for its day-to-day running. But that’s exactly what Jo Carman is expected to do in her role as director at broadband company Plusnet.
