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Why Boots is overhauling its loyalty scheme with its ‘biggest ever’ investment in price
Boots is rethinking its points system and introducing new discounts for its loyalty members, as CMO Pete Markey says its investment behind the Advantage Card scheme has thus far paid off.
Boots is making a series of major changes to its loyalty scheme with its “biggest ever” investment in price, as the retailer aims to meet changing consumer shopping habits and expectations.
According to CMO Pete Markey, the revamp is designed to offer customers “more immediate” value.
