‘Uncertain world’ causing average CMO tenure to fall
The average tenure of chief marketing officers in the US has dropped for the first time in a decade, meaning marketers now have to work even harder to prove their worth to the board.
Are CMOs wise to place so much emphasis on social media?
Thomas HobbsAs a new study claims that a majority of CMOs still struggle to prove ROI from social media ad spend, marketers are increasingly learning that placing their focus on social channels does not guarantee success.
Nearly half of CMOs claim social media has a ‘below average’ impact on profitability
Thomas HobbsDespite the rapid increase in social media ad budgets, many senior marketers remain unconvinced by its impact on their firm’s overall performance and are still failing to integrate it into their wider marketing strategies.
How television advertising is inspiring creativity across other media channels
Steve HemsleyAn ability to entertain using the best production technology and techniques means television will always be able to engage consumers with its commercials, but marketers should apply creative thinking across other media channels too.
Booking.com owner to cut paid media spend as it prioritises direct bookings
Niamh CarrollThe travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
Tropicana on ‘getting back’ to its leadership role in a declining category
Niamh CarrollThe juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.
Marketing Week’s Festival of Marketing to return in October
Marketing Week ReportersDragons’ Den star Deborah Meaden is confirmed for the 11th Festival of Marketing. She will join CMOs and other speakers from the world of marketing and beyond on 3 October.
Global social media ad spend to approach £200bn in 2024
Grace GollaschAccording to WARC Media, social media is the largest media channel worldwide by advertising investment, with Meta alone representing a 63% share of global social spend.