Co-op kicks off ‘year of eating together’ strategy with new marketing campaign
Ellen HammettThe new campaign is part of a wider strategy that includes product placement in Coronation Street and aims to show how food can bring people together.
Sainsbury’s, Alibaba, Unilever: 5 things that mattered this week and why
Ellen HammettCatch up on all the big marketing news from this week, including Sainsbury’s latest acquisition, Alibaba’s Olympic strategy and the most complained about ads of 2017.
Sainsbury’s buys Nectar for £60m in move to take loyalty ‘to the next level’
Ellen HammettThe acquisition of Nectar-owner Aimia’s UK business is part of a strategic drive to help the supermarket know its customers “better than anyone else”.
Lloyds’ winning C4 diversity campaign looks to end stigma of mental health
Ellen HammettThe campaign, which launches on mental health awareness ‘Time To Talk Day’, explores the common misconceptions about living with a non-visible disability.
KFC’s dancing chicken most complained about ad of 2017
Ellen HammettMoneysupermarket.com, Dove, McDonald’s and Match.com also featured in the ASA’s top 10.
‘Bullish’ Brits enter 2018 with increased levels of consumer confidence
Ellen HammettThe latest consumer confidence barometer from GfK reveals a boost in consumer confidence across all categories in January.
Alibaba kicks off Olympics sponsorship with first global brand campaign
Ellen HammettThe Chinese e-commerce business is looking to reach two billion consumers and “tens of millions” of merchants worldwide by 2036 as part of a decade-long sponsorship of the Olympics.