Digital media 2020: What marketers should know in a privacy-first era
Ellen HammettThe move towards a cookie-less internet and the threat of tighter regulation means marketers need to urgently rethink how they target people online.
How Toyota AYGO found its personality and a younger audience
Ellen HammettForgoing the traditional hero spot in favour of a hyper-personalised approach not only helped Toyota significantly increase purchase consideration, but also deliver record sales in a declining minicar segment.
Aldi brings back Jean for new marketing campaign
Ellen HammettThe 91-year-old gin-lover returns to TV screens this evening, where Aldi will premier a bespoke soundtrack centred around the ‘Everyday Amazing’ strapline for the first time.
Meet the brand turning influencer marketing into charitable donations
Ellen HammettKindred believes it is the antidote to brands’s growing concerns about influencer fraud, with the social platform looking to become the largest corporate donor to charities within two years.
Monzo and MoneySavingExpert top ranking of most recommended brands
Ellen HammettYouGov’s 2020 recommend rankings reveal the brands with the highest percentage of their own customers recommending them to friends or colleagues.
‘What does being black mean to you?’: Nubian Skin wins TfL’s ad diversity prize
Ellen HammettThe hosiery brand has been given £500,000 worth of ad space on the TfL network for a campaign it hopes will show black people in a more positive and natural light.
Sainsbury’s to offer more personalised deals with Nectar 360 launch
Ellen HammettNectar says its new agency, Nectar 360, will offer brands more insights into its shoppers while offering customers more personalised rewards.
How apprenticeships help UKTV ‘think differently’
Ellen HammettUKTV’s five-year-old apprenticeship scheme is playing an increasingly important role in encouraging diversity of thought and modern thinking across the business.
M&S launches first TV ad for ‘killer’ denim category
Ellen HammettM&S has doubled its marketing investment in its biggest clothing category, with the ad airing during prime-time shows including Love Island and First Dates.
Brands urged to do more to prove their social contribution
Ellen HammettWith trust set to dominate the advertising agenda for yet another year, the onus is on marketers to demonstrate their commitment to doing responsible marketing and give reason to believe their motives are genuine and go beyond commercial gain.
John Lewis’s marketing boss Craig Inglis to leave
Ellen HammettInglis will leave the business at the end of March, joining Paula Nickolds and Rob Collins in a growing list of senior management departures.
Asda’s outgoing marketing boss on effectiveness and being finance’s best friend
Ellen HammettIn his final interview as Asda’s chief customer officer, Andy Murray explains why being distinctive is more important than being different and how he became finance’s best friend.
Five trends that will shape media in 2020
Ellen HammettFrom streaming wars and block lists, to programmatic DOOH and the impact of Google’s third-party cookie ban, Marketing Week predicts the media trends that will take shape this year.
‘We will use our powers’: ICO prepares to go to battle with ad tech industry
Ellen HammettBrands that have not complied with the ICO’s efforts to crack down on data misuse in real-time bidding could be investigated by the data regulator and hit with GDPR fines.
Marketers loosen reins on marketing budgets as political uncertainty eases
Ellen HammettMarketing budgets were up in the final quarter of 2019, with the latest IPA Bellwether suggesting events and main media advertising will become an increasingly important part of the marketing mix in 2020.