Consumer confidence is likely to plummet even further as Covid-19 continues to spread across the UK, but brands should see this as an opportunity to be noticed, rather than keeping quiet.
ITV is using its reach and scale to support mental wellbeing during the coronavirus pandemic, with another film set to launch this week encouraging people to reach out to elderly or vulnerable neighbours.
Polaroid hopes the refreshed look will reclaim the colour spectrum as uniquely Polaroid and help create a more unified brand.
Saller has held Diageo’s top marketing job for seven years and was recently awarded a CBE in The Queen’s 2020 Honours list for services to business and equality.
In spite of all the photos circulating online of people bulk buying toilet roll and pasta, there is empirical evidence to suggest most people are not stockpiling.
Cheryl Calverley feels lucky to have “grown up” in Unilever and Birds Eye, but it wasn’t until she left FMCG that she realised she was talking in Chinese while everyone else was speaking Dutch.
Next believes it could weather a loss of more than £1bn, or 25%, in annual full price sales caused by Covid-19 and that the business must embrace change despite the crisis.
Morrisons is introducing new ways of delivering groceries to customers, including a range of simple-to-order food parcels, more delivery slots and using 100 extra stores to pick up shopping.
After an eight-week training programme, eight marketers put on a completely improvised comedy show to raise funds for the charity.
The first time the retailer has run product-focused TV adverts outside of Christmas and clearance, the spring campaign will feature more than 200 products, 60% of which are own brand.
As brands rush to talk about ’empowering women’ on International Women’s Day, do Britons feel women are represented better in advertising now than five years ago?
The parent company of John Lewis and Waitrose has reported its third consecutive year of profit decline and new chairman Sharon White is thinking about how to modernise the retailer’s long-standing price promise.
While mainstream sports such as football, basketball and tennis continue to attract the most attention, Intersport hopes a focus on local sports and communities will give it an “edge to stay relevant” in a competitive sports retail environment.
GfK’s consumer confidence index has not recorded a sequence of three improving monthly scores in a row since 2014, but the coronavirus outbreak provides a “new note of uncertainty” that could quickly change that.
People that have been exposed to Beefeater Pink are much more favourably disposed to the core product, says the drinks giant.