Uncategorized

Argos exposes loyalty attitudes

Marketing Week

Card villains, card cynics and card sluts are just some of the categories that consumers fall into when it comes to their attitudes towards store loyalty cards. This is according to the latest research by Argos Business Solutions (ABS) – the loyalty and incentives division of catalogue store Argos. The study was undertaken by Hallam […]

Publicis keeps 6m Mastercard

Marketing Week

Publicis has hung on to the 6m UK advertising account for the global payment system Mastercard. According to sources close to the pitch, Mastercard was near to awarding the account to Ammirati Puris Lintas after it pitched against Publicis, EURO RSCG Wnek Gosper and D’Arcy Masius Benton & Bowles last week. It presented the results […]

Mastercard to build UK profile via Euro 96 drive

Marketing Week

Mastercard International launches its Euro 96 advertising campaign this week with a national poster campaign and a TV advertisement which breaks next week. The news comes after talks between the US-based payment system and UK banks to buy the Access brand bogged down (MW April 19). The TV campaign, through Publicis, is understood to have […]

Boost for Volkswagen as sales rise by a third

Marketing Week

Volkswagen has made a good start to the year with a 31 per cent increase in sales during the first quarter. New car registrations released by the Society of Motor Manufacturers & Traders show that Volkswagen sold 25,996 cars during the first three months of this year compared with 19,699 last year. A spokesman from […]

Banks halt Euro 96 Mastercard ad blitz

Marketing Week

UK banks are believed to have pulled the plug on funding for Mastercard’s generic UK advertising campaign in the run-up to its sponsorship of the Euro ’96 football championships. They are also understood to be resisting pressure from rival card issuer Visa to run a generic campaign in the UK to fight Mastercard (MW July […]

Ikea reviews 4m account at AMV

Marketing Week

Swedish furniture retailer Ikea is reviewing its 4m account at Abbott Mead Vickers.BBDO, after eight years. The agency has refused to repitch for the business, though it is still under consideration by Ikea and could retain the account if no other agency comes up with suitable work. “We’ve been with them for eight years and […]

Banks scotch Mastercard

Marketing Week

Mastercard’s attempts to secure top-up financing from UK banks for a 4m to 5m pre-Christmas advertising push are understood to have collapsed. The new campaign through Publicis is believed to have been approved and scripts agreed for a new ad burst in the autumn. Mastercard’s first round of generic ads – worth 3.5m – began […]

Ikea’s marketing head quits after ten months

Marketing Week

Swedish home-furnishings chain Ikea has lost its head of marketing as it launches its first national brand-building TV campaign. Ikea is seeking a new head of UK marketing to replace marketing manager Herman Gewert who leaves the chain this month for “family reasons”. Gewert quits the post after ten months. He will take up the […]

Can Mastercard make the most of Access?

Marketing Week

Despite denials from Access and a resounding “no comment” from the more involved parties, there is no longer any doubt that the four UK clearing banks are in talks in New York to sell the brand to Mastercard for more than 100m. Lloyds, Midland and NatWest all own a 30 per cent stake in Access. […]

Mastercard puts Visa on the alert

Marketing Week

Visa International is planning a stand alone advertising campaign for its UK credit card business if global rival Mastercard buys the Access brand from the banks. Sources say it plans separate ads for Barclaycard – which has combined the two brands as Barclaycard Visa for a number of years . “Visa is worried that it […]

Four pitch for VW sales promotion

Marketing Week

Volkswagen has received pitches for a multimillion-pound sales promotion drive to exploit the car company’s sponsorship of this summer’s Rolling Stones tour. Four agencies – IMP, Interfocus, CBH & Partners and incumbent Barraclough Hall Woolston Grey – pitched last week for the UK business. The account underlines the increasing emphasis on direct marketing and sales […]