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How Mars Food is driving growth in an ‘unsettled’ 2024
Tasked with managing the tensions between long and short-term growth, Mars Food & Nutrition marketing boss Matthew Graham explains how his team focused on “fewer, bigger, better” innovation.
Growth is the central goal for any business and at Mars marketing is considered key to achieving that mission.
“When brands and the business strategy are aligned, that’s where the magic happens,” says Matthew Graham, CMO of the company’s global food and nutrition business.
