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Heinz switches slogan to ‘Beanz Meanz More’ as part of purpose drive
Heinz is launching a campaign to promote the versatility and health credentials of baked beans, as it pays homage to its famous strapline while “evolving conversations” around the brand.
Heinz is updating its classic ‘Beanz Meanz Heinz’ slogan with the creation of the ‘Beanz Meanz More’ brand platform, part of a drive to show consumers it is more than a kitchen cupboard staple and stay relevant with current food trends.
