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‘Fiercely competitive’: Why supermarkets are committing to low prices despite inflation
After posting strong Christmas trading results this week, the UK’s major supermarkets are pledging to keep their prices low this year even in the face of dramatically rising costs, driven by inflation, higher wages and the cost of living crisis.
The coming year will present some urgent challenges for Britain’s supermarkets, none more so than the pressures created by price inflation and the rising cost of living.
