The best and worst Christmas ads 2021: Marketing Week picks
Marketing Week ReportersWith just over a week left to go until Christmas, Marketing Week shares its take on this year’s Christmas stars and festive flops.
Christmas Advertising 2021
Waitrose makes food the star of Christmas in festive ad separate from John Lewis
Manny PhamWaitrose showcases its festive favourites in a humorous campaign starring actress Ashley Jensen, as it parts ways with John Lewis at Christmas to ensure each brand has room to shine.
Sainsbury’s welcomes customers ‘back to Christmas’ in this year’s festive ad
Michaela JeffersonThe supermarket has enlisted the support of Stephen Fry and Etta James in this year’s ad, which focuses on family and the joy of a Christmas dinner.
Tesco hopes to capture the nation’s mood as it preps for season of ‘well-deserved celebrations’
Matthew ValentineThe supermarket’s festive ad is inspired by research revealing the British public’s determination to have a good time this Christmas “no matter what”, following last year’s cancellation.
McDonald’s CMO on why ‘feel-good marketing’ is key for the brand this Christmas
Manny PhamAs McDonald’s launches its first Christmas campaign with Michelle Graham-Clare as UK CMO, she explains why connecting with families over the festive season is critical and where growth will come from going forward.
Christmas advertising is drowning in marketers’ fake tears
Mark RitsonChristmas 2021 is shaping up to be an exercise in hyper-emotional brand bullshit, with Coca-Cola even choosing to edit itself out of its own campaign. But don’t worry, the holidays are still coming.
Kevin the Carrot stars alongside Ebanana Scrooge in Aldi Christmas campaign
Michaela JeffersonAldi’s brand mascot has returned for his sixth Christmas advert, alongside a host of new fruit and vegetable themed characters.
Christmas can be an opportunity to learn for marketers stuck at dead-end firms
Secret MarketerChristmas is a special time for marketers stuck in dead-end companies, more interested in their operations than their customers, as it gives them an opportunity to hone skills and test things out.
Coca-Cola launches first Christmas campaign under ‘Real Magic’ brand platform
Michaela JeffersonCoke is looking to celebrate community and inclusion this Christmas using the ‘Real Magic’ brand platform, which it launched in September as part of a drive to change the way it communicates with consumers.
John Lewis opts for escapism with ‘most merchandised’ Christmas ad
Charlotte RogersResponding to consumer demand for joyful escapism, John Lewis has brought its Christmas advert forward by a week and split with Waitrose to ensure both brands have “clarity of thought”.
‘It’s bigger than a campaign’: Boots’ CMO on the strategy behind this year’s Christmas ad
Michaela JeffersonBuilding on the notable success of its summer advertising push, this year’s Christmas sees Boots launch its biggest campaign in more than four years, driven by extensive research, first party data and media-firsts.
Getir saves Christmas in first festive campaign: The Marketing Week Christmas blog 2021
Marketing Week ReportersWelcome to the Marketing Week Christmas blog! A chance for the team to cram all the latest festive advertising news into one place.
Very kicks off Christmas TV campaign with 85 days still to go
Michaela JeffersonA 30-second TV spot will launch a multimedia Christmas campaign tonight, as the online retailer targets consumers who like to plan ahead for the festive period.