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How Octopus Energy’s ‘obsession’ with customers is helping it take on bigger rivals
After Octopus Energy emerged as one of the strongest brands to take advantage of the turmoil in the energy sector, marketing director Rebecca Dibb-Simkin says its power lies in being “incredibly close to customers” and giving the whole business access to data.
Octopus Energy points to its “obsession” with customers and agile use of technology for helping it mount a challenge against its larger energy rivals.
