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Cut the jargon: Marketers on how to discuss the funnel with the wider business
Marketers might need to rethink how they talk about funnels with the wider organisation if they are to gain the most traction.
Using the vernacular of the marketing funnel to explain your strategy to the wider business may not always be the most effective way to communicate your vision.
Talk of top, middle or bottom of funnel activity could, in fact, alienate colleagues, argues Rentokil Initial chief marketing, innovation and strategy officer, Gary Booker.
