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Cancer Research UK on making Race for Life’s impact more ‘tangible’
Cancer Research UK is refreshing its flagship running event Race for Life to make it more inclusive and reach a wider pool of people to help it in its mission to beat cancer.
Cancer Research UK hopes by refreshing its Race for Life event it can attract a wider and more “inclusive” audience to help in its mission to beat cancer.
The charity refreshed its master brand back in September 2023 to better showcase the impact of its work on cancer patients’ lives rather than just the science behind it. The refresh saw the brand drop its old strapline of ‘Together we will beat cancer’ to an updated ‘Together we are beating cancer’ to make it more active.
