Marketing leaders from Marketing Week’s Top 100 share how they personally deal with managing teams through times of uncertainty.
By Molly Innes
With so much attention placed on leaders during times of crisis, it can be easy to forget they are also just people. People with big jobs to do, yes, but people that need coping mechanisms and support nonetheless.
With uncertainty now a hallmark of modern business, a selection of Marketing Week’s Top 100 most effective marketers discuss how they lead in a world where all bets are off.
Despite the mounting challenges of running a business in 2022, Rachael Twumasi-Corson believes transparency, counting the wins and being kind to yourself are the hallmarks of strong leadership.
It takes courage to challenge the status quo and drive change but marketers are increasingly bowing to the pressure of the C-suite, which needs to stop.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.
Dragons’ Den star Deborah Meaden is confirmed for the 11th Festival of Marketing. She will join CMOs and other speakers from the world of marketing and beyond on 3 October.
According to WARC Media, social media is the largest media channel worldwide by advertising investment, with Meta alone representing a 63% share of global social spend.