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What is the role for loyalty in a cost of living crisis?
As the economy continues to hang in the balance, should brands focus on growing their appeal to new consumers or rewarding existing customers?
Difficult times can require difficult measures. While the UK government under new Prime Minister Rishi Sunak faces tough choices around its economic policies, companies around the country are facing similar challenges.
Even during good times, brands must find a balance between investing to retain loyal customers while recruiting new ones to ensure growth. How does that balance change when consumers are facing stiff economic headwinds that limit their spending?
