Author: Christine Moorman

Marketers are the logical choice to lead on sustainability

Companies can no longer treat climate change solely as a matter of corporate responsibility or a branding opportunity. It’s time to take action and marketers are well placed to lead.

Analysis Uncategorized

Authentic brands and political speech: Can companies have it both ways?

Christine Moorman

Brands see both dangers and benefits when employees publicly address social and cultural issues, according to The CMO Survey, but they should still be encouraged to do so – with proper training.

Christine Moorman

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