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‘Sustainability is a journey’: Marketers on their mission to go green
As Cop26 kicks off this week, marketers are feeling the pressure to communicate their brands’ sustainable credentials and avoid claims of greenwashing, while still delivering for customers.
Sustainability has fast become a dealbreaker in business. This week an estimated 20,000 people from 196 countries are gathering in Glasgow for the UN’s annual climate change conference (Cop26), each passionate about the need to carve out more sustainably driven policies, products and practises.
