Customer service no longer ends at the supermarket checkout – increasingly retailers are turning to customer magazines as a way of raising brand profile, boosting sales and drawing shoppers into the customer loyalty fold. By David Reed
All eyes are turned to National Heritage Secretary Stephen Dorrell as he struggles to find a panacea for the cross-media ownership grievances, but will a government nervously facing a General Election deregulate and be damned, or fudge a compr
While thousands of spotty snorkel-parkered teenagers hook up to the global information superhighway – trading in their train-spotting manuals for modems – global computer giant IBM has proved a little slower off the mark. Hundreds of phone calls, one advertising agency and no less than six PR people were used to set up an interview […]
Barclaycard is to become the first UK credit card to offer services on the Internet with the launch of an interactive electronic magazine. The new service, Barclaycard Netlink, allows Internet users to request a Barclaycard application form and enter prize competitions using e-mail. Card customers will also soon be able to exchange Barclaycard Profiles points […]
In the premier league of consumer goods, a promotion battle is fought out every day as special offers flood the shelves. And the results are good: this summer, items under promotion accounted for 20 per cent of the value of the average British
JWT Manchester is understood to have won the 20-way account pitch for the healthfood retail chain Holland & Barrett. According to sources the account does not represent a huge win in terms of budget for JWT but the pitch has already attracted headlines. A series of agencies are reported to have been angered by Holland […]
BBC1 gained the three highest audiences on Christmas Day, but ITV claims victory in the ratings battle for Christmas week with a 40.6 per cent peaktime share of viewing. This means ITV won the ratings battle every week in peaktime last year, ITV Network Centre said this week… … ITV launches a Monday night movie […]
The Crown Prosecution Service has decided to prosecute the organisers of the Telemillion telephone quiz for running an illegal lottery in a decision which could have far-reaching implications for other prize schemes (MW December 9). Participants in the Telemillion scheme had to call an 0891 number, for which they were charged, and then answer a […]
UK Living, the cable and satellite channel for women, has acquired the Liverpool soap opera Brookside. The exclusive deal enables the broadcaster to show the soap three nights a week starting with the first episode broadcast 12 years ago. Brookside will go out twice a day at 6.30pm and 11pm on Mondays, Tuesdays and Thursdays, […]
Sainsbury’s has slashed the number of products in its price-fighting Essential for the Essentials campaign and relaunched the strategy under the title “Low Price Essentials”. The chain has cut nearly 200 lines from the campaign, and now only 120 are covered. The in-store marketing of the strategy has been “de-emphasised” and in-store merchandising has been […]
Metrobus, the bus contractor which evolved from Primesight two years ago, has thrown the already turbulent bus advertising market into further turmoil by capturing a large slice of British Transport Advertising’s portfolio. Metrobus has won the 4,000 strong Badgerline Group contract, which accounts for about 25 per cent of BTA’s business. However, industry observers have […]
Developments in telemarketing, combined with stricter regulations on commission, are giving financial institutions a run for their money.
The International Committee of the Red Cross is hunting an agency to handle a cam-paign calling for a ban on landmines. The international campaign is designed to reinforce political lobbying activities to stop the manufacture and the export of the mines which kill an estimated 800 people worldwide every month and injure thousands more. The […]
The Royal British Legion has unveiled a new ú350,000 advertising campaign and a fresh corporate identity as it struggles to match its income to its expenditure.
British Airways Holidays is launching a new press and poster campaign which is worth more than ú500,000, and aimed at increasing awareness of the airline’s holiday business. The campaign is by Saatchi & Saatchi, and features aerial photography of three locations, Antigua (above), Arizona and Bangkok. The strapline is `Holidays down there brought to you […]