If engagement is falling, your technology isn’t serving your objectives or campaign stagnation is creeping in, it may be time to switch or upgrade your marketing platform. Here’s what you should know.
The building society has brushed aside the ban for “misleading” claims over brand closures, updating its adverts with renewed branch pledge.
Sainsbury’s new initiative, which replaces its Price Lock promotion, bears an identical name to a similar scheme from Tesco.
An ego trip for leaders or a reasonable adjustment post-Covid? Marketers discuss the mounting pressure to return to the workplace.
After a series of complaints, including from rival Santander, the ASA ruled consumers may be led to believe the building society would not close branches in the long term.
The car brand enlisted the help of Sky Media to take the launch of the Range Rover Sport from standard branded content to must see TV.
The discounter has pledged to cut more prices in 2024 than ever before.
We arm you with all the numbers you need to tackle the week ahead.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Brands act to accelerate the value of a business model rather than being assets in themselves. Framing brands as standalone assets will simply serve to alienate finance.
Despite pressure building for marketers to return to the workplace, more than half recognise the importance of hybrid working.
Carlsberg is looking to dial up the distinctiveness of its hop leaf symbol, which global brand director Lynsey Woods says has been underutilised previously.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.