Just 12% of marketers, surveyed by Marketing Week on LinkedIn, think their industry or team “definitely” has the required level of financial skills.
AI is making strides in retail personalisation and marketing content creation, and will continue to be a game-changer alongside expert human judgement.
Peperami has brought back its brand character ‘Animal’ to stand out in a crowded field as it seeks to broaden its appeal.
Lucozade is updating its brand assets and launching a new masterbrand platform to unite its Sport and Energy offerings.
Irina Rodina joins the world’s largest privately-held spirit company Bacardi as its senior vice-president for marketing strategy and operations.
See the cookie apocalypse as an opportunity to ditch flawed forms of measurement in a quest for greater accuracy.
The ASA received 39,034 complaints in 2023, a 16% increase on 2022’s figures, nearly 21,000 of which were about online adverts.
Chasing a “double repositioning”, the animal protection charity hadn’t updated its brand since the 1970s meaning that despite high awareness, intention to donate had plummeted.
Tesco retains a “healthy dose of paranoia” about taking on the “intensely competitive” supermarket category, despite value play delivering market share gains.
The sports brand is making its “biggest marketing investment ever” to focus on performance positioning.
Marketers believe they are having a greater impact on business, but still feel held back by the age-old perception marketing is a cost rather than an investment.
AI: Beyond the Hype. Is there a role for AI in creative “co-creation” that is both effective and ethical?
The 2024 Career & Salary Survey reveals marketing has claimed a greater strategic role within business, as its influence and appreciation continue to grow.
Food sales in particular saw “significant” volume growth in March, as British Retail Consortium data shows an early Easter helped boost sales.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here