How Crosta & Mollica intends to match physical and mental availability to boost growth
Crosta & Mollica’s top marketer believes the brand has “punched above its weight” in terms of growth so far but it is now looking to invest to drive brand awareness further.
Italian food brand Crosta & Mollica sees itself as having “punched above its weight” through its growth and is now looking to step up its mental and physical availability to continue that trajectory.
The brand was founded in 2009 with the aim of bringing better quality Italian products to UK shelves. The brand first appeared in the bakery aisle, but its black and white striped pack now house a variety of products, including coffee, pizza and gelato.”
Crosta & Mollica has been “stealthy” in the way it has grown, according to its head of marketing Dean Lavender. Its growth hasn’t come from a viral gimmick or a massive media budget, he says.
