Don’t make class the forgotten child of diversity
Andy NairnClass intersects with every aspect of diversity, meaning marketers serious about their inclusion agenda need to listen, learn and act – now.
Brands can use two of the 4Ps to tilt the odds in their favour
Andy NairnIn this exclusive extract from his new book, Go Luck Yourself, Lucky Generals founder Andy Nairn explores the role of luck in building a brand and how a mathematician might approach marketing’s 4Ps.