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Meet the marketers turning the tide on ageism
Brands are often accused of being too ‘youth focused’, but some are trying to bring about change, starting with seeing consumers aged over 50 as individuals.
By Molly Innes
When his dad died in 2018, Stuart Lewis realised he’d been retired for longer than he’d ever been in work: 35 and 36 years respectively. This realisation led Lewis to found Rest Less, a digital community for people aged over 50, just a year later. Since then, the community has grown to more than 800,000 older adults.
