The language of the boardroom: What to say and what to avoid
The language of the boardroom means many things – and all of them are vital to any marketer looking to step up to the C-suite. Here we spell out the do’s and don’ts to help you be boardroom ready.
Speak to any senior marketer for long enough and there’s a good chance they’ll mention the need to “speak the language of the boardroom”. Almost to the point of cliché.
The need to understand it, and for it to become a common language between senior marketers and their counterparts, is paramount if marketers are to gain influence and credibility.
It’s an opportunity for marketers to trumpet their achievements in delivering business outcomes and showcase the value they offer to the business to those in charge of making decisions and, more importantly, setting budgets.
