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‘Sweat every single pound’: How will media spend shape up in 2023?
Big budget cuts aren’t expected among major advertisers next year, but with a recession taking hold, marketers will be under pressure to work their budgets as hard as possible.
Times of economic crisis tend to hit marketing budgets hard, and with the UK now officially in recession, how media spend will shape up next year is a big question. Will brands heed the advice of many and invest in their brands through a crisis, or will budgets be pulled as marketers chase short-term returns?
