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Sustainable growth and expanding teams: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the explosion of Crosta & Mollica to Premier Food’s plan to drive volume growth, it’s been a busy week. Here is my take.
Get a pizza that growth
You may not know the name Crosta & Mollica but you will almost definitely recognise its distinctive black and white striped packaging, which has been filling an increasing number of supermarket shelves over the past few years. From pizzas and coffee to breadsticks and gelato, innovation has been key. It’s a rapidly expanding brand – both in terms of product and availability in stores. And one with a very clear brand identity.
