At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the fact 40% of marketers feel overworked and underpaid to Sprite’s decision to scrap labels, it’s been a busy week. Here is my take.
The ice cream brand and its famed agency achieved one of the great UK product launches 30 years ago. Will they have the same chemistry again?
Asda is price-matching both Aldi and Lidl, but chief customer officer David Hills states it is “not about” the discounters, and instead about “reassuring” its own consumers on price.
With brands under pressure to grow and align sales and marketing, could hiring a chief revenue officer be the answer?
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.
Dragons’ Den star Deborah Meaden is confirmed for the 11th Festival of Marketing. She will join CMOs and other speakers from the world of marketing and beyond on 3 October.
According to WARC Media, social media is the largest media channel worldwide by advertising investment, with Meta alone representing a 63% share of global social spend.
