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Unhappy marketers and innovation: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the fact marketers’ happiness is dwindling to the role of innovation, it’s been a busy week. Here is my take.
Unhappy place
Are you happy at work? It’s a big question. And despite marketing being one of the most vibrant, thought-provoking, exciting industries to work in, sadly only just over half of marketers (55.6%) say they are actually happy, according to our annual Career & Salary Survey. That’s a 10% drop compared to last year when the figure stood at 61.5%.
