http://bcove.me/ppsyhvg0 Wylie, a keynote speaker at ‘Get with the Programmatic’ and a part of ’New Forms of Programmatic Buying’ panel, leads marketing for AppNexus across the rapidly growing EMEA and APAC regions. He is driving the transformative impact of real-time advertising for publishers, agencies and brands. Prior to AppNexus, Graham held a number of senior […]
With programmatic advertising now a media staple, PubMatic’s John Stoneman discusses how the digital advertising industry can utilise it to realise the true potential of publishers’ digital assets.
Big data presents unlimited opportunities to marketers but they must know how to use it. By interpreting and actioning insights correctly, marketers and their brands will see consumers coming back time and time again, says Pierre Naggar at Turn.
While 88% of UK media buyers are using programmatic, almost a third of UK marketers do not understand it. However, Graham Wylie at AppNexus says marketers are increasingly aware of the opportunities and risks of automated advertising and gives his five predictions for 2015.
Marketers are beginning to see the opportunities of programmatic and how to apply them in real-world marketing but care needs to be taken. Xaxis’ Caspar Schlickum sets out the the key nuances that marketers need to be aware of.
Olly Smith, EMEA managing director at programmatic platform for social video advertising Unruly, sets out his top 10 tips on using programmatic tools and data to access the open web effectively.
Retailers that opt for quick-fix responsive designs on their mobile offering are heading for disaster in a channel that is dominating how consumers shop. MoPowered’s Jim Rudall says it is imperative that retailers have a proper strategy that puts mobile commerce first.
With the use of mobile devices rocketing, mobile marketing needs to be able to interact with the physical world. The future is about contextual integration and interaction with the connected world, and our mobile devices will be the remote control, says Ross Sleight at Somo.
Marketers can achieve quality insights in different countries by following three key steps in exploiting the central agency, local partner and respondent triangle, says Incite’s Jenni Welling.
Device-agnostic research is the future of market research but it must be fit for purpose. Research Now’s Luke Sehmer looks at the benefits and challenges.
Online profiling tools can create connected data that lets you see your target market as human beings and not just numbers, says YouGov’s Freddie Sayers.
Ethnography brings insights that are worthy of being used before any focus groups or quantitative research, says John Storey at Radius Global Market Research.
Marketers spend more on customer tracking than any other category of research, yet their returns from this are diminishing. It doesn’t have to be that way…
Product launches are an expensive business but brands can limit costly mistakes by using a systematic process that looks at viability from initial idea to post-launch, says B2B International’s Caroline Harrison.
Advertisement feature When it comes to the high-street shopping experience, today’s consumers have high expectations, writes Chris Langford of CJ Retail Solutions.