Marketoonist on Super Bowl advertising
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Primark credits the right ‘pricing versus volume’ balance for sales uplift
Chris SutcliffePrimark owner Associated British Foods says the business spends “every day… worrying about whether we got the right price points”.
Sprite scraps labels from bottles in new trial
Niamh CarrollThe trial, designed to make recycling simpler, “could contribute to longer-term changes to the way brands communicate with their consumers”, says Coca-Cola Europe marketing vice-president, Javier Meza.
Diageo: We will not pursue ‘short-term’ market share growth at expense of brand equity
Niamh CarrollDiageo lost market share in 70% of its portfolio in the six months to the end of December. However, the business will not resort to leaning on price promotions to drive “short-term” share growth at the expense of brand equity, its CEO said.
Booking.com owner to cut paid media spend as it prioritises direct bookings
Niamh CarrollThe travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
Tropicana on ‘getting back’ to its leadership role in a declining category
Niamh CarrollThe juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.
Marketing Week’s Festival of Marketing to return in October
Marketing Week ReportersDragons’ Den star Deborah Meaden is confirmed for the 11th Festival of Marketing. She will join CMOs and other speakers from the world of marketing and beyond on 3 October.
Global social media ad spend to approach £200bn in 2024
Grace GollaschAccording to WARC Media, social media is the largest media channel worldwide by advertising investment, with Meta alone representing a 63% share of global social spend.