On the Beach’s CMO on how being on the board has boosted her ‘bigger picture’ thinking
On the Beach’s CMO Zoe Harris has been on the firm’s executive board for over a year, which she says has encouraged her to look further ahead at the longer-term opportunities and allowed her to get inside the heads of investors.
Communication with stakeholders is crucial for any marketing leader. Speaking to investors on a board and communicating the worth of marketing to this audience can be a particular challenge.
Not all companies have their CMOs on the board. Sometimes there can be a disconnect between the language of marketing and that spoken in the executive board.
On the Beach’s chief marketing officer Zoe Harris is one marketer bridging that gap. She was promoted to executive director in October 2022. Her key takeaway from her experience over the past year has been a broadened perspective of the business.
