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Exploring the rights and wrongs of product relaunches
With statistics suggesting 60% of product relaunches fail, what does success look like and which brands are getting it right?
With some 230,000 new products launched each year and only 8% of consumers committed to their current brand, according to NielsenIQ data, it’s critical for marketers to reimagine product, packaging and positioning to stay ahead of the competition. But doing so isn’t without significant risk.