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In-housing: The solution to an industry skills gap?
With research suggesting the appetite for in-housing is ramping up as new skills gaps emerge, is this the answer for all brands and what is the future for agency relationships?
By Molly Innes
Given the events of the last two years, it makes sense brands might want to exert a little more control over their marketing budgets and teams. In the same breath, in-housing and upskilling have been garnering attention, just as Marketing Week’s 2022 Career and Salary Survey reveals an emerging skills gap.
