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Skills gaps and Greggs on a roll: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From how marketers are tackling the skills gap to Greggs’ sustainable growth, it’s been a busy week. Here is my take.
Skills, bills and headaches
“Data” is the one thing that no marketer is ever going to sit back and confidently assert that they are across. Perhaps not earth shattering, then, that it was identified in our Career and Salary Survey as the area marketers felt most lacking in skills.
More than a third of the 3,000 plus respondents (36.9%) identified the analytical skills required to make sense of the increasing amount of data they are blessed with as the key area that they need to improve on, and that is most consequential.
