Putting the category first and Starbucks’ vanishing CMO role: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Starbucks’ decision to get rid of the CMO role to the rising pressure to return to the office, it’s been a busy week. Here is my take.
Working hard or hard work?
Tomorrow marks four years since the first Covid lockdown in the UK. Four years. So much has happened in that time. And while Covid has had a devastating impact in so many ways, one positive to come from the disruption is the changes to working patterns. No longer is it essential for teams to be in the office five days a week to get the job done.
Businesses realised that productivity didn’t fall off a cliff the minute people started working remotely and in many cases it improved. For many it provided a much needed reset and enabled people to strike a more healthy balance between work and home life.
