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‘You have to kiss a lot of frogs’: The dos and don’ts of setting up as a fractional CMO
The role of fractional CMO is gaining pace, but how can marketers best set themselves up for success if they decide to take the plunge?
What actually is a fractional CMO?
Molly InnesStretched businesses are making their budgets go further by hiring in a CMO for a day a week, while marketers themselves are eyeing up the opportunity to tap into variety.
‘We’ve never had this access to talent’: SMEs on recruiting to chase growth
Ian BurrellFrom nurturing T-shaped talent to benefitting from specialists on the job market, SMEs are looking for new ways to recruit their way to growth.
Is optimism returning to the marketing recruitment landscape?
Molly InnesRecruiters are “pleasantly surprised” by how the market is shaping up this quarter, but with job-seeking senior marketers at an “all-time high”, competition is fierce.
Booking.com owner to cut paid media spend as it prioritises direct bookings
Niamh CarrollThe travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
Tropicana on ‘getting back’ to its leadership role in a declining category
Niamh CarrollThe juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.
Marketing Week’s Festival of Marketing to return in October
Marketing Week ReportersDragons’ Den star Deborah Meaden is confirmed for the 11th Festival of Marketing. She will join CMOs and other speakers from the world of marketing and beyond on 3 October.
Global social media ad spend to approach £200bn in 2024
Grace GollaschAccording to WARC Media, social media is the largest media channel worldwide by advertising investment, with Meta alone representing a 63% share of global social spend.