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One children’s clothing brand on assembling an all-female marketing team
Few brands are growing their marketing teams, and all-female functions are rarer still. While PatPat’s lead marketer Ranu Coleman didn’t intend for it to be an all-female team, there have been some unexpected benefits.
Having the opportunity to hire ten new marketers in this economy is unlikely enough – but for every single hire to be a woman? Even rarer still.
But that is exactly what Ranu Coleman, head of marketing at American kid’s clothing company PatPat has done since taking the reins just under a year ago. Not that she set out to create an all-female team. “It wasn’t deliberate,” says Coleman. “I didn’t set out to only hire women. But it definitely worked out that way and it’s been really great.”
