Subscriber Exclusive 
Brand value and doing more with less: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From reframing the need to do more with less to the value of B2B brand building, it’s been a busy week. Here is my take.
Rethinking more with less
‘More with Less’ is a phrase increasingly uttered. Partly as a promise shared by marketing technology companies eager to offer silver bullet solutions to delivering the optimum mix of efficiency and effectiveness, but mainly because of necessity – lower budgets with the same or increased targets.
Most marketers, in most categories, started 2024 with less money than in the previous year. Few would have been required to deliver less for that money.
