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Brand mascots and B2B humour: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the value of memorable brand assets to the use of humour in B2B, it’s been a busy week. Here is my take.
It’s a bit of an animal
I might not be a fan of Peperami from a taste perspective but I realised this week I have an unexpected soft spot for its savage mascot ‘Animal’. The animated ‘meat stick’ (what a descriptor) takes me back to my childhood and puts an instant smile on my face.
So I was happy to take a trip down memory lane this week when Peperami brought its wild, wiry brand character out of retirement for a new generation to see.
