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The 2024 Agenda: The demand for interim CMOs will rise
Pressures on budgets and big demands on marketing leaders are resulting in more marketers being out of full-time, permanent employment, and that looks set to continue into 2024.
By Molly Innes
It’s tough out there. Speak to any marketing recruiter and they’ll tell you 2023 has been an awful year for recruiting marketers into full-time roles. But not for a lack of demand. Spend time talking with any top marketer and they’ll reel off a list of peers out of role, whether through redundancy, a career re-evaluation or job frustrations.
This dichotomy has resulted in the rise of interim, fractional and freelance marketing jobs which is set to continue in 2024 as the uncertain economic environment restricts budgets and hiring intentions.
