Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
Taking on challenges and making strategic moves has helped Paws Group CMO Richard Clark forge a career from Boohoo and Feel Unique to Nationwide and IBM.
Top marketers from ITV, TK Maxx and Channel 4 share their thoughts on the issues facing marketing in a new Oystercatchers series in collaboration with Rankin Creative.
We arm you with all the numbers you need to tackle the week ahead.
Far from being seen as a disadvantage, marketers from WeightWatchers, UPS and Vista demonstrate why working in a range of sectors is a definite plus.
Is the definition between B2C and B2B becoming obsolete? Consumer marketers who have made the move into business reflect on why the two sectors are more alike than many think.
We arm you with all the numbers you need to tackle the week ahead.
In the challenging macroeconomic environment, bringing marketing expertise into boardrooms may be more important than ever. However, experts say there are some significant barriers that must first be overcome.
The support of colleagues past and present has led Taj Alavi through a career of mammoth brands, including Instagram, Uber and Spotify.
We arm you with all the numbers you need to tackle the week ahead.
Kehoe replaces former chief product and marketing officer Sara Bennison, who left Nationwide in the beginning of July after six years in the role.
From action sports and NASCAR to PepsiCo and McDonald’s, Snap’s top marketer has risen through the ranks working for brands that are “tailwinds” for him.
While students highlight pay and progression as key attractions, 30% of parents worry about the mental health implications of a marketing career.
This report provides marketeers and businesses alike with a definitive and comprehensive analysis of marketing salaries, skill gaps, employee expectations and everything in between.