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How can SMEs ‘sweat their budgets’ in 2024?
Ruthless prioritisation, ringfencing money for risk-taking and optimising internally could enable SMEs to stretch their budgets further.
After a turbulent few years, SMEs are putting growth firmly at the top of their agenda.
Seven in 10 small businesses say growth is a priority in 2024, according to data from Three Business, the B2B arm of the telecoms provider. SMEs are collectively planning to invest £252bn to drive growth this year – up 27% on 2022 levels – £35.1bn of which is earmarked for marketing.
However, as budgets continue to come under scrutiny and marketers are required to do more with less, they must prioritise what to spend the money on and what to put on the backburner.
