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Snap’s first CMO on transforming marketing in a product-led business
As the first CMO of Snapchat, Kenny Mitchell’s first priority was to restructure and scale its marketing team, building a “symbiotic” relationship with product.
When Kenny Mitchell joined Snap as its first CMO in 2019, he inherited a team of around 20 marketers working in either creative or operations roles. Marketing had little focus within the business, he says, with no clear idea of what success should look like or what the key priorities should be.
